Privacy Policy – The Urban Cage

Last updated: 25 October 2025

1) Who we are (the “controller”)

The Urban Cage (“we”, “us”, “our”) is responsible for your personal information when you use our website and services.
Email: info@theurbancage.co.uk
Postal area: CT6 8QZ, United Kingdom (a full postal address is available on request)

This policy explains what we collect, why we collect it, how we use and share it, and the choices you have. By using our website (the “Service”), you agree to this policy.

2) The information we collect

Information you give us

Contact details – name, email, phone, billing/shipping address.
Account details – if you create an account or log in using Google, Facebook or Instagram, we receive profile information those services share (e.g., name, email, profile ID). You can control this in the social platform’s settings.
Orders & payments – items purchased, order totals, delivery instructions, and payment status. (Card details are handled by our payment processors; we don’t store full card numbers.)
Messages – emails, contact-form entries, WhatsApp chats and other communications.
Marketing preferences – your opt-in/opt-out choices.

Information collected automatically

Usage & device data – IP address, browser type/version, pages viewed, timestamps, referring URLs, and general location based on IP.
Cookies & similar tech – pixels/tags used for preferences, analytics and advertising (see Cookie Policy summary below).

Information from other sources

Payment providers – confirmation of payment and fraud-prevention signals.
Delivery partners – delivery status/confirmation.
Advertising/analytics partners – aggregated campaign and site performance metrics.

3) Why we use your information (and our legal bases)

We only use your information when there’s a valid legal reason. Depending on the activity, that is:

To provide the Service (create/manage your account, process orders, deliver items, provide support). Legal bases: contract; legitimate interests (to operate our site and services).
Payments & fraud prevention (via our payment processors). Legal bases: contract; legitimate interests; legal obligation.
Service messages & security notices (order updates, password resets, important changes). Legal bases: contract; legitimate interests.
Marketing (emails about products/services similar to what you bought or asked about; you can opt out any time). Legal bases: consent and/or legitimate interests (where permitted).
Analytics & performance (to understand visits and improve the site). Legal bases: legitimate interests for essential measurement; consent for non-essential cookies.
Advertising & retargeting (Meta Pixel, Google Ads). Legal basis: consent (set via our cookie banner).
Compliance, safety & rights (to comply with law, enforce terms, prevent misuse, and defend legal claims). Legal bases: legal obligation; legitimate interests.
Business change (e.g., sale or restructuring). Legal basis: legitimate interests.

We do not use automated decision-making that produces legal or similarly significant effects about you.

4) Who we share information with (categories of recipients)

We share information with trusted providers who act on our instructions:

Website & hosting: Wix.com Ltd. (website platform, hosting, forms, email marketing tools).
Payments: Wix Payments (card processing) and PayPal.
Analytics: Google Analytics 4 (GA4).
Advertising: Meta (Facebook/Instagram) Pixel, Google Ads.
Messaging: WhatsApp Business chat widget (operated by Meta).
Delivery partners: Royal Mail, Evri, InPost (for shipping and delivery updates).
Other service providers we use for IT, security, and support.

These providers are only allowed to process your data for our stated purposes and must protect it under contract. We do not sell your personal information.

5) International transfers

Some providers may process data outside the UK. Where this happens, we rely on appropriate safeguards under UK GDPR (for example, adequacy regulations, the UK International Data Transfer Agreement (IDTA), or Standard Contractual Clauses) to protect your information.

6) How long we keep information

We keep data only as long as necessary for the purposes above, or as required by law. Our typical retention periods are:

Orders & transaction records: 6 years (tax and accounting).
Customer service messages/forms/WhatsApp chats: 2 years after the last interaction.
Marketing contacts: until you unsubscribe or after 24 months of inactivity (whichever is sooner).
Server/ads measurement logs: up to 24 months.
Account data: while your account is active and for a reasonable period after closure (usually 24 months unless we need to keep it longer for legal reasons).

7) Your rights

You have rights under UK data protection law, including to:

Access your data and receive a copy
Correct inaccurate data
Delete your data (in certain cases)
Object to or restrict processing (in certain cases)
Withdraw consent (where that’s our basis)
Data portability (receive your data in a usable format)

To exercise these rights, email info@theurbancage.co.uk. We’ll respond within the legal timeframe. You can also unsubscribe from marketing using the link in our emails.

Complaints: If you’re not happy with how we handle your data, please contact us first. You also have the right to complain to the Information Commissioner’s Office (ICO) (see ico.org.uk).

8) Cookies, analytics and ads (summary)

We use cookies and similar technologies on our site.

Strictly necessary cookies run the site (security, basket, checkout).
Functional cookies remember choices (e.g., currency, login).
Analytics cookies (e.g., GA4) help us understand site performance.
Advertising cookies/pixels (Meta Pixel, Google Ads) measure campaigns and show relevant ads.

Non-essential cookies (analytics/ads) only run with your consent via our cookie banner. You can change your preferences any time using the “Manage Cookies” link in the banner or your browser settings. See the Cookie Policy summary below for more detail.

9) Children

Our services are intended for adults (18+) and we don’t knowingly collect children’s data. If you believe a child has provided us information, please contact us so we can remove it.

10) Links to other websites

Our site may link to third-party websites. Their privacy practices are their own; please review their privacy policies.

11) Changes to this policy

We may update this policy from time to time. We’ll post the new version here and update the “Last updated” date. Significant changes may also be notified by email or site notice.

12) How to contact us

Questions or data requests: info@theurbancage.co.uk
Postal area: CT6 8QZ, United Kingdom